Branding and Marketing Communications Al-Farabi Kazakh National University
The aim of the course is to give students an in-depth picture about the branding and marketing communications through the means of understanding the definition, elements, influence of the branding concept itself and marketing communications.
Master students will be able to gain knowledge about the nature, definition and conceptual framework of the branding and marketing communications
Contemporary methods of sociological researches, Contemporary sociological theories, Sociological Theories, Modeling of Social Processes,Modern Methods of Social Research
Exams (25%), Activity in classromm (75%)
Week1: History of Branding. The Sociology of Branding Week2: Study of Branding: Challenges, Positioning and Repositioning Week3: Influence of Market Situations on Branding
Online Course Requirement
Al-Farabi Kazakh National University
Site for Inquiry
Please inquire about the courses at the address below.
Contact person: email@example.com