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Course Detail

Degree
Master
Standard Academic Year
Master 1st year
Course delivery methods
face-to-face
Subject
Social studies
Program
School
Faculty of Philosophy and Political Science
Department
Campus
Karasai
Classroom
Course Offering Year
Course Offering Month
September - December
Weekday and Period
Capacity
Credits
2
Language
English
Course Number
BMC6309

Branding and Marketing Communications Al-Farabi Kazakh National University

Course Overview

The aim of the course is to give students an in-depth picture about the branding and marketing communications through the means of understanding the definition, elements, influence of the branding concept itself and marketing communications.

Learning Achievement

Master students will be able to gain knowledge about the nature, definition and conceptual framework of the branding and marketing communications

Competence

Course prerequisites

Contemporary methods of sociological researches, Contemporary sociological theories, Sociological Theories, Modeling of Social Processes,Modern Methods of Social Research

Grading Philosophy

Exams (25%), Activity in classromm (75%)

Course schedule

Week1: History of Branding. The Sociology of Branding Week2: Study of Branding: Challenges, Positioning and Repositioning Week3: Influence of Market Situations on Branding

Course type

Online Course Requirement

Instructor

Kazybekova U.M.

Other information

Al-Farabi Kazakh National University

Site for Inquiry

Please inquire about the courses at the address below.

Contact person: ulzhan_88@mail.ru