Course Overview

Create a business communication plan based on a company brief.

Learning Achievement

Competence

Course prerequisites

- High-school diploma.
- B1-B2 level in English.
- Notions about a business communication plan.

Grading Philosophy

A business communication plan to be created (group work).

Course schedule

- Manage a business communication plan using the right methodology.
- Choose the right tools that correspond to the communication
strategy and the objectives of the company.
- Evaluate a communication plan with regard to its objectives.
- Analyze the impact of a campaign.

Course type

- 14 hours of seminars: 2 hours each (7 in total). - Projects, etc.

Online Course Requirement

Instructor

Other information

- Maximum 32 students. Some classes of smaller groups (16).
- Schedule and other information clearly presented on Moodle.

Duration: 14 hours
Study level: University Diploma in Technology
Language of instruction: English
Mode of delivery: Face-to-face teaching: seminars, projects

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