Business English University of Bordeaux
> Knowledge/expertise gained upon completion of the course: - Based on language immersion, students should improve their TOEIClevel by 50 points at the end of the seminar. - Each student is expected to be able to convincingly present a topicin English after group work preparation (x2). - Students should have sufficient knowledge of North American Marketsto be able to make a list of ten micro-economic recommendation for anygiven North American market.Upon completion of this course, students will have developed knowledgeconcerning American and British business environments and the basicsabout dynamics of multi-culturality from an American or Britishperspective.The course systematically develops linguistic comprehension in termsof reading and listening and also focuses on speaking and writingskills.
- English TOEIC level of at least 650. - Pre-seminar reading of some of the material used in class. - Requires reading and listening skills, understanding of groupdynamics, verbal presentation skills, and use of visual aids.
- 1st grade out of 20 for a multiple choice questionnaire and halfpage essay (1 hour). - 2nd grade out of 20 based on oral level assessed according to groupperformance and individual presentations. - Final grade is an average of the 1st and 2nd grade.
> Conference (4 hours) on comparative analysis between Europe andNorth America (US and Canada) regarding cultures, institutions,economics and demographics. > Specific chapters: - Markets sizes and Economic output - Population comparisons: world players - Institutions regulating Markets in US and Europe - Origins and History that Impact Markets - Immigration - Similar Societal issues, Cultural differences - Labor Market Differences - North American Market attributes - Doing business in North America - Conclusions and tax rate comparisons > Course content will include (but is not limited to) specificchapters such as: - East vs. West: Culture shock - The TTIP - Motivation strategies - Global trends in the world economy - Social networks and recruitment strategies, etc.> Group tutorials and group work (16 hours) based on a case study ofthe leading tourism market in Florida and its cultural and economicimpact. Includes reading and debating in small groups about selectedstudies (either printed or in electronic format), debating, andproposals. - Oral presentations of each student’s recommendations.> Lectures (4 hours) on career management as well as an individualcompetency test to prepare for intercultural management professions.
> A PowerPoint presentation is used as visual aid and in printed form for the students. > Three consecutive days, 24 hours of seminar using immersion techniques in English. This includes lectures, group case study with obligatory individual participation and expression in English for the students. > The seminar is structured around the following progression from societal to individual level: - Providing a macro-economic and cultural comparative analysis in the context of the Europe-North America axis (lecture). - Practising business and micro-economic strategic decision making within the domain of the multi-cultural tourism market (group work and tutorials). - Providing each student with a self-assessment method to know the skills required to work within an intercultural management environment (lecture and individual competency test). > 20 hours of ectures, group work, presentations, listening comprehension (video documents): - 14 hours of group tutorials, - 4 hours of group work, - 2 hours of exams.
Online Course Requirement
BIBLIOGRAPHY: - Consumer Behavior in Travel and Tourism [Chon, Pizam, Mansfeld] - Tourism Impact, Planning and Management [Mason] - Consumer Behavior in Tourism [Horner, swarbrooke] - A booklet on Consumer Behavior in Tourism will be printed and givento students during class, as well as a market survey in English ontourism. - PowerPoint presentation by Philippe Beau (2016) will be availablein paper - Career Management Model by Philippe Beau, PhD will be availablein paper - The Learning Style Questionnaire by Kenneth Murrel. Jack Gordoneditor. 2004. Pfeiffer Publishers. INTERNET SITES: - 19 maps that will help you put the United States in perspective[http://www.buzzfeed.com/hnigatu/19-maps-that-will-help-you-put-the-united-states-in-perspect] - Europe vs. USA: Whose economy wins[http://http://www.federalist-debate.org/index.php/component/k2/item/300-europe-vs-usa-whose-economy-wins] - What is the world's largest economy?[http://https://www.thebalance.com/world-s-largest-economy-3306044] - The American-Western European values gap[http://http://www.pewglobal.org/2011/11/17/the-american-western-european-values-gap/] - [http://clearwaterflorida.org/]Clearwater Regional Chamber[https://clearwaterflorida.org/] [http://www.clearwaterflorida.org] - Clearwater Beach-Chambre de Commerce [http://www.beachchamber.com/] - Clearwate-Bay to Beach [http://www.myclearwater.com/] - Visit Florida [http://www.visitflorida.com/en-us.html]Maximum number of students : 28Study level: Vocational BachelorLanguage of instruction: EnglishMode of delivery: Face-to-face teaching
Site for Inquiry
Please inquire about the courses at the address below.
Contact person: Sylvie Castetssylvie.firstname.lastname@example.orgGabrielle Giraudgabrielle.email@example.com