Course Overview

Upon completion, students have a good view of the food and non-food
retail sector. They also know about distribution functions, channel
and growth stategies.

Learning Achievement

Competence

Course prerequisites

- High-school diploma.
- B1-B2 level in English.

Grading Philosophy

- Summative assessment.
- Written exam and oral presentation (both in English).
- Written exam (1 hour) and oral presentation (20 minutes).

Course schedule

- Emergence of modern retailing
- New patterns of retail distribution
- The main French retailers
- Functions and distribution
- Retail network organization

- Choice of channel and general channel
- Distribution growth strategies

Course type

Lectures are taught in French and seminars in English.

Online Course Requirement

Instructor

Other information

Seminars: 30 students maximum.
Duration: 8 weeks
Study level: University Diploma in Technology
Language of instruction: French and English
Mode of delivery: Face-to-face teaching

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