Course Overview

This class will emphasize the major driving forces behind eCommerce : business development and strategy, technological innovations, and social controversies and impacts. We will analyse eCommerce , digital market, and e-business firms just as we would ordinary business and markets using concepts from economies, marketing, finance, sociology, philosophy, and information systems. Important new developments happen almost every day in eCommerce and the Internet. We try to capture as many of these important new developments as possible in each session. We will cover many real-company examples and extensive business cases that place coverages in the context of actual eCommerce businesses. We will devote some time to an examination of B2B eCommerce. We will also cover different types of marketplace ( e-distributors, e-procurements, exchanges and industry consortia ) to help students to understand this complex arena of e-commence . We will address important changes for eCommerce include dramatic price reduction in eCommerce infrastructure, the explosive growth in the mobile platform and expansion in the development of social technologies. We will pay special attention throughout the class to the social and legal context of eCommerce.

Learning Achievement

take advantage of the evolving world of opportunity offered by eCommerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy.

We hope eCommerce concept students lean in this class will help make you valuable to future potential employers. The information students learn in this class will be valuable throughout students’ career . We expect that students will be able to participate in , and even lead , management discussions of eCommerce for your company.

Competence

Course prerequisites

*Restrict to 3rd-year and above.
*Restrict to students of College of Management.

Grading Philosophy

Course schedule

Course type

Online Course Requirement

Instructor

Jia-King Chang

Other information

Global MBA, College of Management

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