E-Marketing | Course Jukebox

Course Detail

Degree: Others
Standard Academic Year: Semester 4
Course delivery methods: face-to-face
Subject: Social studies, Business & administrative studies
Program
School: IUT Bordeaux
Department
Campus: Campus Bastide
Classroom
Course Offering Year: 2022-2023
Course Offering Month: March - May
Weekday and Period
Capacity
Credits: 3 ECTS
Language: English, French
Course Number: M4105C

E-Marketing University of Bordeaux

Course Overview

> This course deals with:

- Understanding the issues of online marketing,
- Knowing the different strategies and devices used in online
marketing,
- Carrying out on an online marketing project.

Learning Achievement

Competence

Course prerequisites

- High-school diploma.
- B1-B2 level in English.
- Computer and Internet knowledge for online course.
- Marketing notions.

Grading Philosophy

One project to be completed (group work).

Course schedule

- Transformations in marketing as a result of the web.

- Different types of business models used.
- The impact of the web in mix marketing campaigns.
- SEO, SEA, SMO, etc.
- The management of an online marketing project.

Course type

> Lectures, seminars, project, etc. (18 hours): - 4 lectures in French: 2 hours each (8 hours). - 5 seminars in English: 2 hours each (10 hours).

Online Course Requirement

Instructor

Other information

Duration: 8 weeks
Study level: University Diploma in Technology
Language of instruction: French and English
Mode of delivery: Face-to-face teaching