E-Marketing University of Bordeaux
> This course deals with: - Understanding the issues of online marketing, - Knowing the different strategies and devices used in onlinemarketing, - Carrying out on an online marketing project.
- High-school diploma. - B1-B2 level in English. - Computer and Internet knowledge for online course. - Marketing notions.
One project to be completed (group work).
- Transformations in marketing as a result of the web. - Different types of business models used. - The impact of the web in mix marketing campaigns. - SEO, SEA, SMO, etc. - The management of an online marketing project.
> Lectures, seminars, project, etc. (18 hours): - 4 lectures in French: 2 hours each (8 hours). - 5 seminars in English: 2 hours each (10 hours).
Online Course Requirement
Duration: 8 weeksStudy level: University Diploma in TechnologyLanguage of instruction: French and EnglishMode of delivery: Face-to-face teaching
Site for Inquiry
Please inquire about the courses at the address below.
Contact person: Annaig Prigentannaig.firstname.lastname@example.orgSylvie Castetssylvie.email@example.comStéphanie Canostephanie.firstname.lastname@example.orgClaire Lartigaudclaire.email@example.com