Course Overview

> This course deals with: 

- Understanding the different issues of market studies,
- Knowing the different techniques to carry out a market study,
- Completing a literature review.

Learning Achievement

Competence

Course prerequisites

- High-school diploma.
- B1-B2 level in English.

Grading Philosophy

- 1 multipe choice quiz.
- 1 literature review study (group work).

Course schedule

- The place of market studies within the marketing process.
- Different types of marketing studies.
- Stages to respect when carrying out an objective, complete and
structured literature review.
- Form requirements when presenting a literature review.

Course type

- Seminars (6 seminars of 2 hours each). - Projects, etc. 

Online Course Requirement

Instructor

Other information

Duration: 12 weeks
Study level: University Diploma in Technology
Language of instruction: English
Mode of delivery: Face-to-face teaching

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