Etudes marketing 2 University of Bordeaux
> This course deals with: - Defining the right devices to be used with regard to the objectivesof the study, - Carrying out a qualitatitve study, - Carrying out a quantitative study.
- High-school diploma. - B1-B2 level in English.
- 1 multiple choice quiz. - 1 qualitative study (individual work). - 1 quantitative study (group work).
I. QUALITATIVE STUDY - Know the different ways to obtain qualitative information. - Define the right sample of people to interview. - Write a facilitating guide to manage a focus group or an individualinterview. - Manange an individual interview for a qualitative study. - Analyze the qualitative information obtained. - Present recommendations to firms following results.II. QUANTITATIVE STUDY - Write an optimized questionnaire for a quantitative study; linkwith the qualitative study. - Define the right sample of people to interview (number andprofile). - Use an online tool to administer a questionnaire. - Analyse results with graphs and cross tabulations. - Present recommendations to firms following results.
- Lectures (in English). - Seminars (in French). - Projects, etc.
Online Course Requirement
Duration: 12 weeksStudy level: University Diploma in TechnologyLanguage of instruction: French and EnglishMode of delivery: Face-to-face teaching
Site for Inquiry
Please inquire about the courses at the address below.
Contact person: Magalie Dartiguelonguemagalie.email@example.comAnnaig Prigentannaig.firstname.lastname@example.org