Course Overview

> This course deals with: 

- Defining the right devices to be used with regard to the objectives
of the study,
- Carrying out a qualitatitve study,
- Carrying out a quantitative study.

Learning Achievement

Competence

Course prerequisites

- High-school diploma.
- B1-B2 level in English.

Grading Philosophy

- 1 multiple choice quiz.
- 1 qualitative study (individual work).
- 1 quantitative study (group work).

Course schedule

I. QUALITATIVE STUDY

- Know the different ways to obtain qualitative information.

- Define the right sample of people to interview.
- Write a facilitating guide to manage a focus group or an individual
interview.
- Manange an individual interview for a qualitative study.
- Analyze the qualitative information obtained.
- Present recommendations to firms following results.

II. QUANTITATIVE STUDY

- Write an optimized questionnaire for a quantitative study; link
with the qualitative study.
- Define the right sample of people to interview (number and
profile).
- Use an online tool to administer a questionnaire.
- Analyse results with graphs and cross tabulations.
- Present recommendations to firms following results.

Course type

- Lectures (in English). - Seminars (in French). - Projects, etc.

Online Course Requirement

Instructor

Other information

Duration: 12 weeks
Study level: University Diploma in Technology
Language of instruction: French and English
Mode of delivery: Face-to-face teaching

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