Course Overview

This course is designed to provide students with a basic understanding of how health communication can be used in the field of health promotion, including strategic planning for integrated mass media campaigns and the development of health communication messages that are consonant with principles of behavioral sciences. This course reviews the role of health communication as a means of promoting public health and also stimulates thinking about how the power of health communication can be harnessed to advance a public health agenda.

Learning Achievement

After completing this course, students will be able to: 1. Describe the history of health communication and underpinning theories 2. Understand the key elements of developing evidence-based health communication strategies 3. Describe all major steps involved in the health communication process

Competence

Course prerequisites

Assigned readings; attendance and participation; class discussions; concept papers; oral presentations

Grading Philosophy

Course schedule

Course type

Online Course Requirement

Instructor

Jiun-Hau Huang

Other information

*Registration eligibility: graduate students.
(College of Public Health) Institute of Health Behaviors and Community Sciences

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