Course Overview

Learning Achievement

Competence

Course prerequisites

Students must have folowed the course "International Strategy" and
"International French Firms" from the Master 1 in European Business
Administration.

Grading Philosophy

Continuous assessment is carried out with an assignment based on the
content of the course with at least two separate grades. One of these
grades is based on an individual assignment. Grades may be based on
several types of tasks (homework, group work, final exam,
presentation, etc.) determined by the professor. No resits are allowed
in continuous assessment.

Course schedule

Upon completion of this course, students should be able to: 

- Understand the globalization process drawing conclusions on its
determinants and outcomes - Identify major forces and differences in
the global business environment - Apply tools and critical thinking
skills to analyze foreign market opportunities - Recognize
alternative entry modes and design and evaluate market entry
strategies - Discuss the factors that lead a firm to standardize or
adapt its marketing mix - Understand international marketing mix
decisions: product, price, place and promotion  - Design and assess
an international marketing strategy and program - Apply personal and
interpersonal skills suitable for international marketing teams -
Prepare and deliver oral presentations that are clear, focused,
well-structured, and delivered in a professional manner.

Course type

Online Course Requirement

Instructor

Other information

Duration: 15 hours

Language of instruction: English
Mode of delivery: Face-to-face teaching

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