International Sport Marketing, Sponsorship and Media Management University of Tsukuba
This course will be an 10-classes course that will have a broad overview of sports marketing strategies including sponsorship and consumer behaviour. Ideas such as promotion, public relations, advertising, media coverage and sponsorship will be explored in this course. The student will have presentations to learn each contents of sports marketing. Furthermore, through discussion topics (we will call this ‘class activity’) the student will focus on reinforcing topics presented in the class as well as current topics in sports.
With the current crisis, this course have moved to online learning via manaba.
Instructor will deliver the online lectures in edited power point slides with notes. Students will access to manaba to view the class materials, ask questions and challenge assignments. If the situation allows, live sessions in small group or face-to-face classes would be possible.
Because of this teaching/learning style, your contribution for class activities including online discussion and submitting assignments for each classes, increase its importance for final assessment.
Assignment and presentation.
Online Course Requirement
In principle, only for students who belong to Master's Program in Sport and Olympic Studies.
Identical to 0ATQ211.
Lecture is conducted in English.
Site for Inquiry
Link to the syllabus provided by the university