Course Overview

This course will be an 10-classes course that will have a broad overview of sports marketing strategies including sponsorship and consumer behaviour. Ideas such as promotion, public relations, advertising, media coverage and sponsorship will be explored in this course. The student will have presentations to learn each contents of sports marketing. Furthermore, through discussion topics (we will call this ‘class activity’) the student will focus on reinforcing topics presented in the class as well as current topics in sports.

Learning Achievement

The successful student will fulfill the following objectives:
To learn of the special nature of sport marketing.
To become aware of strategic marketing management geared towards sport consumers and sport consumer behavior.
To become familiar with input, process, output and alternative perspective between sport organization and consumer.

Competence

知の活用力、マネージメント能力、コミュニケーション能力、オリンピック・パラリンピック学の理解、体育・スポーツ・健康に関する専門的理解

Course prerequisites

None

Grading Philosophy

Assignment and presentation.

Course schedule

With the current crisis, this course have moved to online learning via manaba.
Instructor will deliver the online lectures in edited power point slides with notes. Students will access to manaba to view the class materials, ask questions and challenge assignments. If the situation allows, live sessions in small group or face-to-face classes would be possible.
Because of this teaching/learning style, your contribution for class activities including online discussion and submitting assignments for each classes, increase its importance for final assessment.
Class 1/2 : Introduction and Overview
Class 3/4 : Input ？ External force and branding
Class 5/6 : Marketing Process ？ Phycological components
Class 7/8 : Output ？ Evaluation, connection and satisfaction
Class 9/10 : Alternative perspective

Course type

Lectures

Online Course Requirement

Instructor

Daigo Ebe

Other information

N/A

Site for Inquiry

Link to the syllabus provided by the university