Course Overview

This module in Business English is focused on companies (in France &
abroad), on intercultural communication in business and supports the
M2206 module (International Marketing).

Learning Achievement

Competence

Course prerequisites

- High-school diploma.
- B1-B2 level in English.
- Computer and Internet knowledge for completing research in class.

Grading Philosophy

- Individual attendance, involvement and progress are assessed on a
weekly basis (20%).
- Oral vocabulary test (30%).
- Oral presentations: SWOT/PESTEL/4P’S applied to an individual
project (25%), previous professional experience (25%).

Course schedule

Upon completion, students are able to describe company structures,
discuss corporate culture in different countries, can explain 4 P’S,
SWOT & PESTEL tools in a foreign context.

Course type

- Mini lectures, seminars, workshops involving collaboration on individual projects. - 32 hours in class (2 hours or 4 hours per week). - 20 hours (self-study). - 20 hours (group work). - 20 hours (exam preparation). * _Flippe classroom_: case studies, role plays and oral presentations delivered by students

Online Course Requirement

Instructor

Other information

This course may be chosen independently but is compulsory if module
M2206 is chosen.

Duration: 8 weeks
Study level: University Diploma in Technology
Language of instruction: English
Mode of delivery: Face-to-face teaching: workshops, seminars and flipped classroom* (See below: teaching methods)

Site for Inquiry