Law, Public Policy and Business Strategy regarding Cultural and Creative Industries University of Tsukuba
Creative industries are sectors of organized activity whose principal purpose is the production, promotion, distribution and/or commercialization of goods, services and activities of a cultural, artistic or heritage-related nature. Creative industries not only generate economic wealth at the national and regional levels but also produce cultural values and identity that are indispensable for humankind. Creative industries can promote nation or regional branding and soft power. What exist in the core of creative industries are cultural values or products that can be protected as intellectual property. Intellectual property rights to cultural values or products support a diverse range of business activities in creative industries. While capturing these characteristics from a wider perspective, this course aims to give students an opportunity to gain the basic knowledge of intellectual property strategy, together with business strategy insights as well as legal and industrial policy perspectives, regarding several selected sectors of the creative industries, especially the media and entertainment industry.
In this course, you are expected to gain the following knowledge: - analytical viewpoints for the analysis of government policies for cultural and creative industries (CCI), especially the media and entertainment industry - the basic structure of the copyright system that supports various types of media and entertainment business - various types of business strategies in accordance with legal and policy frameworks for the promotion of media and entertainment contents - international comparative perspectives regarding the above-mentioned points.
- Creative ability, analytical thinking ability, strategic planning ability, and risk management ability. - Analytical skills based on the understanding of the important correlation between law, public policy and business strategy in several selected sectors of cultural and creative industries (CCI), especially in relation to the media and entertainment industry. - Basic legal knowledge regarding intellectual property law, especially copyright law, in the field of cultural and creative industries, especially the media and entertainment industry. - International comparative perspectives regarding law, public policy and business strategy in the field of cultural and creative industries, especially the media and entertainment industry.
- Active participation in the lectures: 50%. A research paper to be emailed to the instructor by 11:59 pm on Monday, 5th June, 2023: 50%. - You are expected to write a research paper regarding a topic that you regard as important for the promotion of CCI (Cultural and Creative Industries). The topic you are supposed to choose can be from the topics dealt within the lectures or any other source that you think is important in terms of considering the promotion of CCI. - The research paper you will write should be 3 pages with A4 size.
Day 1: The basics of law, policy and business strategy for CCI/Part1 (Lecture 1 + Lecture 2) Day 2: The basics of law, policy and business strategy for CCI/Part2 (Lecture 3 + Lecture 4) Day 3: The basics of law, policy and business strategy for CCI/Part3 (Lecture 5 + Lecture 6) Day 4: The basics of law, policy and business strategy for CCI/Part4 (Lecture 7 + Lecture 8) Day 5: Cultural Diplomacy, Cool Japan Strategy and CCI (Lecture 9 + Lecture 10)
Online Course Requirement
Class attendance and withdrawal policy; Once registered for a course, a student may withdraw from the course without penalty by notifying the instructor before the THIRD CLASS MEETING of the course. Absence without notice may result in a failing grade and the student may receive a “D.” Courses will be closed for registration after the second class meeting. Notice of Class Cancellation and Make-up classes; Check the notice posted on mailing list, bulletin board in front of the Academic Service Office. Instructor will also make every attempt to inform each enrolled students by email of any changes in schedule.
Site for Inquiry
Please inquire about the courses at the address below.
Email address: firstname.lastname@example.org
Link to the syllabus provided by the university