Course Overview

This course is designed to provide a framework for understanding the behaviors of market participants (consumers, producers, competitors, etc.) with whom firms interacts.

Learning Achievement

The course objective is to give insight into how markets function; demand and supply driven by decisions of consumers and firms, govern the price and quantity sold in each economic transaction. Understanding how markets function is crucial for managers to achieve goals of maximizing profit and firm’s value. Students will learn fundamental economic theories, and how to apply those theories for better managerial decision making. Beyond the level of individual decision making, a bigger picture of market structure will be studied, ranging from types of monopoly, oligopoly, to perfect competition. Market structure plays a significant role in determining industry competition level. Practical industry applications in relevant context and real business cases will be discussed. The objective here is to stimulate strategic thinking on possible economic competition and business situations a manager may encounter.

Competence

Course prerequisites

*Restrict to students of College of Management.
*Restrict to graduate students

Grading Philosophy

Course schedule

Course type

Online Course Requirement

Instructor

Steffi Yang

Other information

Global MBA, College of Management

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