Course Overview

Marketing is the activity, set of institutions and processes for
creating, communicating, delivering and exchanging offerings that have
value for customers, clients, partners and society in general. 

Learning Achievement

Competence

Course prerequisites

Grading Philosophy

Continuous assessment is carried out with an assignment based on the
content of the course with at least two separate grades. One of these
grades is based on an individual assignment. Grades may be based on
several types of tasks (homework, group work, final exam,
presentation, etc.) determined by the professor. No resits are allowed
in continuous assessment.

Course schedule

The objective of the course is to introduce key marketing concepts and
frameworks that can be used for making business decisions.

Course type

Online Course Requirement

Instructor

Other information

Duration: 15 hours

Language of instruction: English
Mode of delivery: Face-to-face teaching

Site for Inquiry