Course Overview

This course is offered for Information Systems majors, and the focus is naturally on the electronic aspect of marketing. Electronic marketing (e-marketing) is an area of study that combines marketing strategy with information technologies. It is one of the most significant developments in marketing in decades and represents an extremely dynamic area. E-marketing specifically addresses those marketing exchanges that are carried out, fully or partially, in an electronically networked marketplace. The primary form of instruction used in this course is the case method. Through the case method, you will be exposed to real-life situations that create a challenging learning environment in which you can share opinions and perspectives and learn from one another. Conceptual and real cases, international and local cases, and video and Web cases are all included.

Learning Achievement

Competence

Course prerequisites

Grading Philosophy

Course schedule

Course type

Online Course Requirement

Instructor

Ming-Hui Huang

Other information

(College of Management) Department of Information Management
*Registration eligibility: juniors and above.

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