Course Overview

This course focuses on understanding knowledge in the field of innovation from a marketing perspective. It is designed to help you understand the important theories and conceptual frameworks for new product marketing, and learn tools and techniques that facilitate to prepare a logical and reliable marketing plan for new product. This course takes an applied approach and focuses on applying conceptual learning to cases and projects. It will be taught through a combination of interactive lectures, class discussions, interactive activities and seminars, case studies, and team projects. You will work both individually and in teams. Through these exercises you will learn practical tools, improve your analytical skills, and sharpen your strategic thinking skills needed for successful new product marketing.

Learning Achievement

Upon completion of this course, students will be able to:
_ Thoroughly understand concepts related to the marketing planning for new product and new market
_ Master strategic thinking and practical tools to analyze new product and innovation management issues from the
marketing perspective

Competence

Course prerequisites

*Majors-only (including minor and double major students).
*Restrict to 3rd-year and above.

Grading Philosophy

Course schedule

Course type

Online Course Requirement

Instructor

Kuan-Chou Ko

Other information

Department of Business Administration, Graduate Institute of Business Administration

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