Course Overview

Upon completion, students should have acquired skills to analyzed the
market, the competition and the environment for a new product.

Learning Achievement

Competence

Course prerequisites

- High-school diploma.
- B1-B2 level in English.
- Computer and Internet knowledge required for the online course.

Grading Philosophy

During a supervised work session, students apply the theory already
learned to an innovative product they have imagined.

Course schedule

Marketing concept, market analysis, competitive field, environnement,
consumer's behaviour and segmentation.

Course type

> Fipped classroom: - Marketing Basics: 36 hours supervised work, - 1 hour self-study preparation. > Lectures in French and work & seminars in English.

Online Course Requirement

Instructor

Other information

Read more on: Produit Fil Rouge: apprendre le marketing autrement
[http://www.pfrproduitfilrouge.com/]
Duration: 9 weeks
Study level: University Diploma in Technology
Language of instruction: French and English
Mode of delivery: Face-to-face teaching: flipped classroom

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