Operational Marketing | Course Jukebox

Course Detail

Degree: Others
Standard Academic Year: Semester 1 & 2
Course delivery methods: face-to-face
Subject: Social studies, Business & administrative studies
Program
School: IUT Bordeaux
Department
Campus: Campus Bastide
Classroom
Course Offering Year: 2022-2023
Course Offering Month: September - April
Weekday and Period
Capacity
Credits: 3 ECTS
Language: English, French
Course Number: M2202

Operational Marketing University of Bordeaux

Course Overview

Upon completion, students should have acquired the skills to analyze
the market, the competition and the environment for a new product.

Learning Achievement

Competence

Course prerequisites

- High-school diploma.
- B1-B2 level in English.
- Computer and Internet knowledge for online course.

Grading Philosophy

During supervised work, students apply the theory acquired to an
innovative product that they have imagined.

Course schedule

Marketing strategy, target, positioning, product, price and
distribution policies.

Course type

> Flipped classroom: - 36 hours supervised work. - 1 hour self-study preparation.

Online Course Requirement

Instructor

Other information

Read more on: Produit Fil Rouge: apprendre le marketing autrement
[http://www.pfrproduitfilrouge.com/]
Duration: 7 weeks
Study level: University Diploma in Technology
Language of instruction: French and English
Mode of delivery: Face-to-face teaching: in-class, seminars, flipped classroom