Special Lecture in Visual Information Design University of Tsukuba
Many of the problems in design, such as beauty, legibility, and attractiveness, are visual problems. In this course, through lectures, students will acquire basic knowledge of vision, including form perception, color perception, aesthetics, and visual attention. In addition, lectures and discussions will be held on cases where psychological methods have been applied to actual visual information design, such as package design, product patterns, lighting, and architectural exteriors. In addition, through project-based learning, students will conduct actual experiments and surveys to acquire psychological experimental and research methods.
Deepen understanding of various issues related to visual information design through literature review and discussion.
(Generic Competences)Ability to use knowledge (Specific Competences)Analytical skills
No specific instructions.
Assignment report (50%), In-class test score (50%)
Mechanism of sensation and perception, color perception and color universal design (1)Mechanism of sensation and perception, color perception and color universal design (2)Beauty and charm(1)Beauty and charm(2)Pleasure and displeasure in visual information (1)Pleasure and displeasure in visual information (2)Safety, security and labeling design(1)Safety, security and labeling design(2)Evaluation of design by measuring brain functionsummary
Online Course Requirement
Site for Inquiry
Link to the syllabus provided by the university