Strategic Management / Management of International Projetcs University of Bordeaux
> Learning objectives and targeted skills: - To be able to use the main strategic analysis tools to identify thestrengths, weaknesses, opportunities and threats of an internationalproject. - To be able to use the main project management tools, especiallywithin and international context.
- B1 level in English. - General knowledge of the economical environment.
Analysis, planning and recommendations for and international personalproject: writing of a final report (about 20 pages).
INTRODUCTION - DEFINITIONS - Management and stakeholders - Strategic management and project management - Strategic analysis - The limits of the decision - Concepts of organization and projectEXTERNAL STRATEGIC ANALYSIS - Sector - Sectoral field - Market - Macro-environment ANALYSIS OF THE STRATEGIC CAPABILITY OF THE COMPANY - The financial square - National cultures and cultures of firms - Resources and competencies - Models of portfolio STRATEGIC CHOICES - Corporate strategies - Business strategies - SBA and strategic segmentation PROJECT MANAGEMENT OF THE PROJECT - The objectives of the project - The tools of implementation - Project and structure
- Lectures, personal work and tutorials about an international project. - Course (15 hours) organized over five work sessions with about 40 hours of personal work.
Online Course Requirement
Maximum number of students: 28.Study level: Vocational BachelorLanguage of instruction: EnglishMode of delivery: Face-to-face teaching, personal work including analysis, planning and recommendations for an intern
Site for Inquiry
Please inquire about the courses at the address below.
Contact person: Diana Sarradediana.email@example.comJérôme Lerat-Pytlakjerome.firstname.lastname@example.org