The Sociology of Consumer Behaviour Al-Farabi Kazakh National University
The aim of the course is to give students an in-depth picture about the sociology of consumer behavior through the means of understanding the definition, elements, influence of the consumer behavior in the field of sociology.
Master students will be able to gain knowledge about the nature, definition for consumer behaviour. Consumer Research. Consumer Behaviour Modelling. Consumer Society
For the successful assimilation of the course students should be familiar with such disciplines as Contemporary methods of sociological researches, Contemporary sociological theories, Sociological Theories, MSP5206 Modeling of Social Processes, Modern Methods of Social Research
Exams (25%), Activity in classromm (75%)
Week1: The Sociology of consumer behaviour. Consumer Research. Consumer Behaviour Modelling. Consumer Society. Week2: Consumer Behaviour Week3: Needs and Interests of consumers
Online Course Requirement
Al-Farabi Kazakh National University
Site for Inquiry
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