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Course Detail

Degree
Master
Standard Academic Year
Master 2nd year
Course delivery methods
face-to-face
Subject
Social studies
Program
School
Faculty of Philosophy and Political Science
Department
Campus
Karasai
Classroom
Course Offering Year
Course Offering Month
September - December
Weekday and Period
Capacity
Credits
3
Language
English
Course Number
SPP6308

The Sociology of Consumer Behaviour Al-Farabi Kazakh National University

Course Overview

The aim of the course is to give students an in-depth picture about the sociology of consumer behavior through the means of understanding the definition, elements, influence of the consumer behavior in the field of sociology.

Learning Achievement

Master students will be able to gain knowledge about the nature, definition for consumer behaviour. Consumer Research. Consumer Behaviour Modelling. Consumer Society

Competence

Course prerequisites

For the successful assimilation of the course students should be familiar with such disciplines as Contemporary methods of sociological researches, Contemporary sociological theories, Sociological Theories, MSP5206 Modeling of Social Processes, Modern Methods of Social Research

Grading Philosophy

Exams (25%), Activity in classromm (75%)

Course schedule

Week1: The Sociology of consumer behaviour. Consumer Research. Consumer Behaviour Modelling. Consumer Society. Week2: Consumer Behaviour Week3: Needs and Interests of consumers

Course type

Online Course Requirement

Instructor

Kazybekova U.M.

Other information

Al-Farabi Kazakh National University

Site for Inquiry

Please inquire about the courses at the address below.

Contact person: ulzhan_88@mail.ru