This course focuses on understanding knowledge in the field of innovation from a marketing perspective. It is designed to help you understand the important theories and conceptual frameworks for new product marketing, and learn tools and techniques that facilitate to prepare a logical and reliable marketing plan for new product.
This course takes an applied approach and focuses on applying conceptual learning to cases and projects. It will be taught through a combination of interactive lectures, class discussions, interactive activities and seminars, case studies, and team projects. You will work both individually and in teams. Through these exercises you will learn practical tools, improve your analytical skills, and sharpen your strategic thinking skills needed for successful new product marketing. Upon completion of this course, students will be able to:
_ Thoroughly understand concepts related to the marketing planning for new product and new market
_ Master strategic thinking and practical tools to analyze new product and innovation management issues from the
marketing perspective
College of Management Main Campus *Majors-only (including minor and double major students).
*Restrict to 3rd-year and above. Kuan-Chou Ko 50 Thursday 2,3,4 MBA5079 3 Half Department of Business Administration, Graduate Institute of Business Administration http://www.management.ntu.edu.tw/en/EiMBA

Business today is by all measures — global. No business or industry of any size is immune from the global environment. Understanding the global economy, therefore, is important for all people engaged in business regardless of the size or type of business. This course will consist of the basic areas of global market management. The course explores the interrelation of government and business across borders and the economic dynamics between countries/regions, including a general overview of global business environment, foreign direct investment and entry strategies. The class will also discuss the management of global market and review several cases studies that epitomize the issues involved in today’s global world. In general, the major topics of global business will be discussed to give students a basic level of knowledge and skills involved in today’s global business environment. This is an introductory course about global market management and, therefore, a significant portion of the class will be taught through lectures, but we also will include guest speakers, video clips, class discussion and readings on current issues. The students, therefore, must keep up with readings and participate to the extent able with general discussions on the theories and material presented in class. The primary objective of this course is to introduce the students to the global market to obtain a basic introduction regarding this subject matter and the major issues involved therein. The course will cover basic terminology and theoretical as well as practical implications. In particular, this course has the following specific objectives:

1. To give students the knowledge and understanding of the unique aspects involved doing business internationally on a business, legal and political level.

2. To understand strategies used by business in the international market on a

competitive basis.

3. To understand the cultural effect on business and to analyze the ethics involved in cross border transactions

4. To learn and apply skills learned in the class to current on-going issues involved in today�fs global market.

5. The students will learn the issues involved in entering foreign markets, global

production and outsourcing as well as logistics and supply chain issues.

6. To understand the issues involved in developing economies and the business

and political issues surrounding the business and market dynamics.

7. Most importantly, the students hopefully will create a general awareness of global issues that will allow them deeper insight in world issues and will allow them to keep on top of issues that may affect them as individuals and as part of a larger entity.

College of Management Main Campus *Majors-only (including minor and double major students).
*Restrict to 3rd-year and above. Chia-Ling (Eunice) Liu 40 Thursday 2,3,4 MBA5075 3 Half Department of Business Administration http://www.management.ntu.edu.tw/en/EiMBA

The course will cover the following areas:

1. Portfolio Theory:

a. Risk Aversion and Capital Allocation to Risky Assets

b. Optimal Risky Portfolios

c. Index Models

2. Equilibrium in Capital Markets:

a. The Capital Asset Pricing Model

b. Arbitrage Pricing Theory and Multifactor Models of Risk and Return

c. The Efficient Market Hypothesis

3. Fixed-Income Securities:

a. Bond Prices and Yields

b. Managing Bond Portfolios

4. Equity Valuation Models

5. Portfolio Performance Evaluation

This course intends to provide a basic understanding of modern investment theory and its application to investment management. When you finish this course, you should have a thorough understanding of security pricing and portfolio management. You will have basic theoretical skills enabling you to understand modern developments in investments and you will be familiar with investment practices. College of Management Main Campus *Restrict to graduate students. Yan-Shing Chen 40 Wednesday 2,3,4 Fin7021 3 Half Graduate Institute of Finance http://www.management.ntu.edu.tw/en/Fin

This course is designed for MBA students who haven’t taken Financial Management previously. This restriction does not apply to undergraduate or exchange students who would like to register the class.

This MBA course is aimed to provide essential financial management, corporate finance and investment knowledge. Students may learn capital budgeting, valuation, risk, return, CAPM, efficient market hypothesis and corporate decisions on leverage and payout. College of Management Main Campus *Students are expected to have basic and advanced financial management knowledge. Ching-Hung Chang,Yen-Cheng Chang 70 Thursday 2,3,4 Fin7023 3 Half Graduate Institute of Business Administration http://www.management.ntu.edu.tw/en/Fin

This course is to teach introductory econometrics to the 1st-year finance postgraduates. The text that will be covered in this course is data- and problem-driven, giving students the skills to estimate and interpret models, whilst having an intuitive grasp of the underlying theoretical concepts. This course will cover important modern topics such as time-series forecasting, volatility modeling, switching models and simulation methods. After completing the course students should:
・Understand the important methods and models for the analysis of financial data,
・Be able to plan and execute a project in empirical finance, and
・Have the fundamental knowledge to learn more advanced econometric methods. College of Management Main Campus *Restrict to graduate students. Yanzhi Wang 70 Thursday 2,3,4 Fin7047 3 Half Graduate Institute of Finance http://www.management.ntu.edu.tw/en/Fin

The key contemporary issues in international agricultural development _ including food security, food safety, poverty reduction, climate change, greenhouse gas (GHG) emissions, the effects of the financial crisis on agricultural development, food crises and food aid etc.

The agriculture for development highlights two major regional challenges, which are sub-Saharan Africa and South Asia. Agricultural productivity growth is vital for stimulating growth in other parts of the economy, but accelerated growth requires a sharp productivity increase in small holder farming combined with more effective support to the millions coping as subsistence farmers, many of them in remote areas.

The success will also depend on concerted action by the international development community to confront the challenges ahead. We must level the playing field in goods, such as technologies for tropical food staples; help developing countries address climate change; and overcome looming health pandemics for plants, animals, and humans. This course on agricultural development aims to teach students to understand trends in international agricultural development. College of Bio-Resources & Agriculture Main Campus *Restrict to students in International Master’s Program of Agricultural Economics. Pai-Po Lee 20 Thursday A,B,C AGEC7088 3 Half Graduate Institute of Agricultural Economics http://www.agec.ntu.edu.tw/main.php?lang=en&Trad2Simp=n

Microbial populations are a key component of terrestrial and aquatic ecosystems and are responsible for mediating a number of important functions, including nutrient cycling and biogeochemical transformations. Molecular biology tools now allow us to describe the diversity and structure of microbial communities in natural systems, and relate these to environmental drivers and ecosystem function.

Course Outline

1.Nucleic acid recovery from environmental samples

2.Prokaryotic systematics:

3.DNA fingerprinting of microbial communities

4.Molecular typing of environmental isolates

5.Expression analysis of functional genes

6.Quantification of environmental microbes

7.Microbial ecology and genomics

8.Molecular detection of uncultured microorganisms

9.Bioremediation

10.Bioinformatics and web resources for phylogenetic analyses The goal of this course is to let students acquire knowledge of the diverse roles that microorganisms play in biological transformations in our environment. College of Bio-Resources & Agriculture *Restrict to graduate students. Chi-Te Liu 10 Wednesday 6,7,8 Biot7005 3 Half Institute of Biotechnology http://www.iob.ntu.edu.tw/main.php?lang=en&Trad2Simp=n

Modeling the bioenvironmental system is designed for students with an interest in systems and the bio-environment. It introduces the use of system dynamics models to understand and manage bioenvironmental systems. This course offers students with an overview of dynamic systems modeling including introductions on systems terminology, the uses of systems models, modeling constructs, positive and negative feedback, and sensitivity analysis. Then, this course provides applications that illustrate the use of dynamic models for exploring a variety of bioenvironmental problems. However, the course is an indispensable guide for students interested in state-of-the-art system dynamics modeling, its background and its application. The related software will be introduced in this course. Additional exercises and assignments help students to critically assess the potential of these instruments. This course is an indispensable guide for students interested in state-of-the-art system dynamics modeling, its background and its application. Additional exercises and assignments help students to critically assess the potential of these instruments. College of Bio-Resources & Agriculture Main Campus Yu-Pin Lin 30 Wednesday 6,7,8 BSE5130 3 Half Department of Bioenvironmental Systems Engineering,
Graduate Institute of Bioenviromental Systems Engineering http://www.bse.ntu.edu.tw/english/super_pages.php?ID=english

Therefore, this course will start with the introduction of the concept of rehabilitative ecology and cooperate with a comprehensive discussion on the ecological theories at different levels from community, ethnic group, ecosystem and topographical ecology, and their applicability in practicing ecological remediation. This course will take a series of lectures to explore examples of countries in the world to help students understand the practice of ecological restoration from the planning design, implementation and management stages to identify the threats and limitations and to understand the success or failure of the rehabilitation s reason. At the end of this course students should be able to:

Understand the science of restoration ecology and the practical skills of ecological restoration;

Develop ability to integrate ecological theories and information across levels of ecological organization and across tmeporal and spatial scales when planning and implementing ecological restoration as well as managing and analyzing restored systems;

Convince other people that ecological restoration is a worthwhile activity and that it is essential tool for mitigating human-induced threats to ecosystems and achieving sustainable environments.

College of Bio-Resources & Agriculture Main Campus Rita S. W. Yam 15 Monday 7,8,9 BSE5140 3 Half Department of Bioenvironmental Systems Engineering,
Graduate Institute of Bioenviromental Systems Engineering,
Ecological Engineering
http://www.bse.ntu.edu.tw/english/super_pages.php?ID=english

LECTURE TOPICS

I. Soil Chemistry Overview and Problem Solving

II. Soil Matrix Composition

III. Chemical Processes Affecting Strongly Bound Soil Elements

– Aqueous complexation

– Precipitation and Dissolution

– Adsorption _ Macroscopic and Molecular Models

VI. Systematic Application of Soil Chemistry to Problem Solving

Course Objectives: (1) To gain awareness of the complexity of soils and soil components, and soil chemical processes that affect strongly bound nutrients and contaminants; (2) To develop skills in applying soil chemistry toward solving environmental and agricultural problems; and (3) To relate molecular-scale soil chemical properties and processes to macroscale behavior of soil contaminants and plant nutrients. College of Bio-Resources & Agriculture Main Campus Zeng-Yei Hseu 42 Monday X,A,B Wednesday X,A,B Friday X,A,B AC5068 1 Half Graduate Institute of Agricultural Chemistry http://www.ac.ntu.edu.tw/?locale=en

This course is aim to present the principles of mineral nutrition in the light of current advances. This course will inform you in two parts: nutritional physiology and soil-plant relationships. In Part I, more emphasis have been placed on root-shoot interactions, stress physiology, water relations, and functions of micronutrients. In view of the worldwide increasing interest in plant-soil interactions, Part II has been considerably altered and extended, particularly on the effects of external and internal factors on root growth. An understanding of the mineral nutrition of plants is of fundamental importance in agriculture. The overall aim of the course is to equip students with a solid foundation in new approaches that integrate crop physiology, molecular biology, and mineral uptake/transport and to answer biological questions in the uptake, distribution, and utilization of mineral nutrition in plants. College of Bio-Resources & Agriculture Main Campus *Restrict to 3rd-year and above. Chwan-Yang Hong 100 Monday X,A,B Tuesday X,A,B Wednesday X,A,B Thursday X,A,B Friday X,A,B AC5084 1 Half Graduate Institute of Agricultural Chemistry http://www.ac.ntu.edu.tw/?locale=en

1. INTRODUCTION

1. Introduction

2. Some Informal Definitions

3. Overview of Methods

4. Outline of Chapters

5. What is Your Economics Background?

The purpose of this course is to introduce four major methods and their applications in the measurement of efficiency and productivity growth. The four major methods are: least-squares econometric production models, index numbers, data envelopment analysis (DEA), and stochastic frontiers analysis. The basic concepts, characteristics and limitations of each methodology will be elaborated. Numeric exercises and case studies will be provided.

Specifically, major items includes:

1) Basic concepts of production theory and their applications.

2) Production function, cost function, profit function and duality.

3) Empirical applications of Production function, cost function, profit function.

4) Introduction and applications of index numbers and total factor productivity

5) Introduction and applications of Data Envelopment Analysis

6) Introduction and applications of Stochastic Frontier Analysis

7) Introduction and applications of GAMS、SHAZAM、SAS and related softwares in the measurement of efficiency and productivity growth

College of Bio-Resources & Agriculture Main Campus *Restrict to international students. Shih Hsun Hsu 20 Wednesday 7,8,9 AGEC7072 3 Half Graduate Institute of Agricultural Economics http://www.agec.ntu.edu.tw/main.php?lang=en&Trad2Simp=n