This course is designed to provide a framework for understanding the behaviors of market participants (consumers, producers, competitors, etc.) with whom firms interacts. The course objective is to give insight into how markets function; demand and supply driven by decisions of consumers and firms, govern the price and quantity sold in each economic transaction. Understanding how markets function is crucial for managers to achieve goals of maximizing profit and firm’s value. Students will learn fundamental economic theories, and how to apply those theories for better managerial decision making.
Beyond the level of individual decision making, a bigger picture of market structure will be studied, ranging from types of monopoly, oligopoly, to perfect competition. Market structure plays a significant role in determining industry competition level. Practical industry applications in relevant context and real business cases will be discussed. The objective here is to stimulate strategic thinking on possible economic competition and business situations a manager may encounter. College of Management Main Campus *Restrict to students of College of Management.
*Restrict to graduate students Steffi Yang 66 Tuesday A,B,C GMBA7001 3 Half Global MBA, College of Management http://www.management.ntu.edu.tw/en/GMBA

The purpose of this course is to provide you a systematic knowledge of management in a multi-cultural context. We will use examples, cases, movies, and group activities from Taiwan and from other cultures to familiarize you with the related concepts. For instance, we will discuss the leadership styles of Yung-Ching Wang (王永慶), Terry Guo (郭台銘), and Morris Chang (張忠謀) and how they handle problems such as the Foxconn crisis during May 2010 and the TSMC’s layoff incident during March-April, 2009. We will discuss especially the cultural aspects/implications of these incidents. I wish that you can apply the knowledge you learn in the semester to your future career and enhance your intercultural performance. The purpose of this course is to provide you a systematic knowledge of management in a multi-cultural context. We will discuss especially the cultural aspects/implications of these incidents. I wish that you can apply the knowledge you learn in the semester to your future career and enhance your intercultural performance.

1. Understand the importance and implications of cross-cultural organization management.

2. Learn the fundamental concepts of cross-cultural organization management.

3. Learn to apply the related concepts and theories in cross-cultural contexts.

College of Management Main Campus *Restrict to 3rd-year and above.
*Restrict to students of College of Management. Shu Cheng Chi 50 Monday 2,3,4 GMBA7067 3 Half Global MBA, College of Management http://www.management.ntu.edu.tw/en/GMBA

In order to manage efficiently and effectively, a manager needs to wisely utilize accounting information. This course teaches students how to use accounting information for various decision making such as cost management, pricing, profit planning, budgeting, transfer pricing, performance evaluation, etc. By the end of the course, students are expected to have an idea of the methods currently used in the areas of managerial accounting covered by the course. After taking this course, students will know:

(1) the basic terms of cost concepts.

(2) how a management accounting information system operates.

(3) how to manage costs.

(4) how to conduct cost analysis and profit planning.

(5) how to analyze accounting information for various decision making.

(6) how to design an effective management control system.

College of Management Main Campus *Majors-only (including minor and double major students).
*Restrict to graduate students. Chen Yu Hung 70 Monday 2,3,4 IB7005 3 Half Graduate Institute of International Business http://www.management.ntu.edu.tw/en/IB

M&A and leveraged buyout (LBO) have been used by global players to restructure and even strengthen their global deployments of resources, capabilities, talents. We are going to study several latest cases in achieving these strategic objectives, such as Lenovo acquired Motorola from Google to strength its IPR (intellectual propriety right) portfolio and brand equity in mobile devices in 2014; Colgene bought Receptos out for a potential blockbuster drug in 2015, just to name some.

The types of global M&A include stock-based merge, cash-based acquisition, and leveraged buyout. Once completed, cross-border takeover deals need to get approval from the regulators of both home and host countries. In addition, the acquiring firmentails ownership rearrangement, asset revitalization, employee redeployment, organizational transformation, and resource integration. Those restructuring efforts are critical for enhancing economic, accounting, and social value. Regarding the pedagogical approach, we are going to discuss core theories, best business practices, visionary thinking, seamless implementation, and policy implications. You can expect to learn the best models and approaches for undertaking projects of cross-border M&A, private-equity buyouts, and corporate restructuring. College of Management Main Campus *Restrict to 3rd-year and above. Hong-Jen Chiu 80 Tuesday 7,8,9 IB5063 3 Half Department of International Business, Graduate Institute of International Business http://www.management.ntu.edu.tw/en/IB

This course focuses on understanding knowledge in the field of innovation from a marketing perspective. It is designed to help you understand the important theories and conceptual frameworks for new product marketing, and learn tools and techniques that facilitate to prepare a logical and reliable marketing plan for new product.
This course takes an applied approach and focuses on applying conceptual learning to cases and projects. It will be taught through a combination of interactive lectures, class discussions, interactive activities and seminars, case studies, and team projects. You will work both individually and in teams. Through these exercises you will learn practical tools, improve your analytical skills, and sharpen your strategic thinking skills needed for successful new product marketing. Upon completion of this course, students will be able to:
_ Thoroughly understand concepts related to the marketing planning for new product and new market
_ Master strategic thinking and practical tools to analyze new product and innovation management issues from the
marketing perspective
College of Management Main Campus *Majors-only (including minor and double major students).
*Restrict to 3rd-year and above. Kuan-Chou Ko 50 Thursday 2,3,4 MBA5079 3 Half Department of Business Administration, Graduate Institute of Business Administration http://www.management.ntu.edu.tw/en/EiMBA

Business today is by all measures — global. No business or industry of any size is immune from the global environment. Understanding the global economy, therefore, is important for all people engaged in business regardless of the size or type of business. This course will consist of the basic areas of global market management. The course explores the interrelation of government and business across borders and the economic dynamics between countries/regions, including a general overview of global business environment, foreign direct investment and entry strategies. The class will also discuss the management of global market and review several cases studies that epitomize the issues involved in today’s global world. In general, the major topics of global business will be discussed to give students a basic level of knowledge and skills involved in today’s global business environment. This is an introductory course about global market management and, therefore, a significant portion of the class will be taught through lectures, but we also will include guest speakers, video clips, class discussion and readings on current issues. The students, therefore, must keep up with readings and participate to the extent able with general discussions on the theories and material presented in class. The primary objective of this course is to introduce the students to the global market to obtain a basic introduction regarding this subject matter and the major issues involved therein. The course will cover basic terminology and theoretical as well as practical implications. In particular, this course has the following specific objectives:

1. To give students the knowledge and understanding of the unique aspects involved doing business internationally on a business, legal and political level.

2. To understand strategies used by business in the international market on a

competitive basis.

3. To understand the cultural effect on business and to analyze the ethics involved in cross border transactions

4. To learn and apply skills learned in the class to current on-going issues involved in today�fs global market.

5. The students will learn the issues involved in entering foreign markets, global

production and outsourcing as well as logistics and supply chain issues.

6. To understand the issues involved in developing economies and the business

and political issues surrounding the business and market dynamics.

7. Most importantly, the students hopefully will create a general awareness of global issues that will allow them deeper insight in world issues and will allow them to keep on top of issues that may affect them as individuals and as part of a larger entity.

College of Management Main Campus *Majors-only (including minor and double major students).
*Restrict to 3rd-year and above. Chia-Ling (Eunice) Liu 40 Thursday 2,3,4 MBA5075 3 Half Department of Business Administration http://www.management.ntu.edu.tw/en/EiMBA

This course examines the use of operations and innovations as competitive weapons. The emphasis is on the successful development of products, manufacturing process, and supply chains to create, deliver, and sustain value for an innovation-driven organization. The course proceeds from broad discussions of operations strategy to assessment of specific strategies (product conceptualization and planning, product design and development, outsourcing vs. in-house, supply-chain design, market and consumer analyses, etc.) to discussions of how those strategies can best be implemented over time. A key objective of the course is the development of operations and innovation strategies which are integrated with the overall business strategy of an organization as well as the other functional strategies such as marketing, information technology, and human resources. College of Management Main Campus *Majors-only (including minor and double major students).
*Restrict to 3rd-year and above.
Chialin Chen 100 Thursday 7,8,9 MBA5071 3 Half Department of Business Administration,
Graduate Institute of Business Administration
http://www.management.ntu.edu.tw/en/EiMBA

This is the first course in the three-semester intermediate accounting sequence and will be taught in English. This course is designed to develop an in-depth understanding of the concepts, principles, and practices of financial accounting under IFRS. The emphasis is on understanding and applying basic accounting principles and other concepts that guide the reporting of the effect of transactions and other economic events on the financial condition and operating results of a business. Upon completion of this course, students are expected to understand:

(1) basic concepts and theories of contemporary external financial accounting and reporting,

(2) procedures used to measure, record, and report financial data for corporate business organizations,

(3) the effects of corporate business activities on financial statements, and

(4) the content of these statements.

College of Management Main Campus *Prerequisite: Accounting Principles (1)(2)
*Prerequisite: Financial Accounting (A)(I)(1)(2)
*Prerequisite: Accounting (Ⅰ)(1)(2)
*Majors-only (including minor and double major students).
Yen-Jung Lee,Kun-Chih Chen 40 Thursday 7,8,9 Acc2018 3 Full Department of Accounting http://www.management.ntu.edu.tw/en/Acc

This course provides an introduction to cost and managerial accounting. Cost and managerial accounting course is a company’s internal language, and is used for decision-making, production management, product design and pricing, performance evaluation, and motivating employees. Understand various cost systems and apply to non-routine decision analysis. College of Management Main Campus *Majors-only (including minor and double major students). Wei-Chuan Kao 40 Monday 2,3,4 Acc2005 3 Full Department of Accounting http://www.management.ntu.edu.tw/en/Acc

Marketing research is about collecting quality information for data-driven managerial decision-making. The basic objective of this course is to help you conduct and use research to make more effective business decisions. The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-life business problems. This course focuses equally on (i) technical competence and (ii) application to real-life problems. We cover the technical aspects of marketing research (both qualitative and quantitative research methods) through the lectures, homework assignments, and the group project. We also discuss real life application using various mini-cases. College of Management Main Campus *Prerequisite: Marketing Management_
*Restrict to 3rd-year and above. Yu-Ping Chen 60 Friday 6,7,8 IB3002 3 Half Department of International Business http://www.management.ntu.edu.tw/en/IB

What is management?

Management is a science supported by facts and figures, but it is also an art dependent on personal perspectives and views.

Management bases upon theories that evolves with time and changes, but it emphasizes a lot on practices which require skills and techniques.

This course aims to introduce the fundamental concepts of management, essential managerial tasks, strategies and skills, structures and operations in modern organizations relevant to our experiences today. This course is intended to assist students to learn various management practices and how such practices might impact on the operation of organizations and its performance in the global marketplace. Topics of the course include evolution of management thought, ethics and organizational culture, leadership, human resource management and information technology in management.

Students will also benefit from the instructors extensive management experiences and insights which would give students a deeper understanding of realistic management practices.

Students will not only learn cases in the western business world but also gain understandings on how Asian business are managed through studying business cases from Taiwan.

Furthermore, students will connect the contemporary management concepts to the ancient wisdom of Confucius whose fifteen sayings on the governance and management from Lunyu (Analects of Confucius) will be shared by the instructor in the class.

**Students who like to take this course but could not register online, please come to the first class on Sep 22 and obtain the authorization code from Dr. Hsieh or correspond with him by email (dr.edhsieh@gmail.com) before the class.

***For those students who are interested in taking this course, so far there are still some openings, please make sure to come to the first class on Sep 22!!

In this course, students will learn important subjects on Management through lectures, discussions, group study, quiz, and case study presentations.

On completion of this course a student should be able to:

1.Understand the concept of management

2.Acquire knowledge of various management strategies and techniques

3.Understand the role of organization management to maintain competitiveness in the global marketplace

College of Management Main Campus *Majors-only (including minor and double major students). Hsieh,Kuan-Hsiung 80 Thursday 7,8,9 IM2002 3 Half Department of Information Management

The course will cover the following areas:

1. Portfolio Theory:

a. Risk Aversion and Capital Allocation to Risky Assets

b. Optimal Risky Portfolios

c. Index Models

2. Equilibrium in Capital Markets:

a. The Capital Asset Pricing Model

b. Arbitrage Pricing Theory and Multifactor Models of Risk and Return

c. The Efficient Market Hypothesis

3. Fixed-Income Securities:

a. Bond Prices and Yields

b. Managing Bond Portfolios

4. Equity Valuation Models

5. Portfolio Performance Evaluation

This course intends to provide a basic understanding of modern investment theory and its application to investment management. When you finish this course, you should have a thorough understanding of security pricing and portfolio management. You will have basic theoretical skills enabling you to understand modern developments in investments and you will be familiar with investment practices. College of Management Main Campus *Restrict to graduate students. Yan-Shing Chen 40 Wednesday 2,3,4 Fin7021 3 Half Graduate Institute of Finance http://www.management.ntu.edu.tw/en/Fin