Marketing research is about collecting quality information for data-driven managerial decision-making. The basic objective of this course is to help you conduct and use research to make more effective business decisions. The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-life business problems. This course focuses equally on (i) technical competence and (ii) application to real-life problems. We cover the technical aspects of marketing research (both qualitative and quantitative research methods) through the lectures, homework assignments, and the group project. We also discuss real life application using various mini-cases. College of Management Main Campus *Prerequisite: Marketing Management_
*Restrict to 3rd-year and above. Yu-Ping Chen 60 Friday 6,7,8 IB3002 3 Half Department of International Business http://www.management.ntu.edu.tw/en/IB

What is management?

Management is a science supported by facts and figures, but it is also an art dependent on personal perspectives and views.

Management bases upon theories that evolves with time and changes, but it emphasizes a lot on practices which require skills and techniques.

This course aims to introduce the fundamental concepts of management, essential managerial tasks, strategies and skills, structures and operations in modern organizations relevant to our experiences today. This course is intended to assist students to learn various management practices and how such practices might impact on the operation of organizations and its performance in the global marketplace. Topics of the course include evolution of management thought, ethics and organizational culture, leadership, human resource management and information technology in management.

Students will also benefit from the instructors extensive management experiences and insights which would give students a deeper understanding of realistic management practices.

Students will not only learn cases in the western business world but also gain understandings on how Asian business are managed through studying business cases from Taiwan.

Furthermore, students will connect the contemporary management concepts to the ancient wisdom of Confucius whose fifteen sayings on the governance and management from Lunyu (Analects of Confucius) will be shared by the instructor in the class.

**Students who like to take this course but could not register online, please come to the first class on Sep 22 and obtain the authorization code from Dr. Hsieh or correspond with him by email (dr.edhsieh@gmail.com) before the class.

***For those students who are interested in taking this course, so far there are still some openings, please make sure to come to the first class on Sep 22!!

In this course, students will learn important subjects on Management through lectures, discussions, group study, quiz, and case study presentations.

On completion of this course a student should be able to:

1.Understand the concept of management

2.Acquire knowledge of various management strategies and techniques

3.Understand the role of organization management to maintain competitiveness in the global marketplace

College of Management Main Campus *Majors-only (including minor and double major students). Hsieh,Kuan-Hsiung 80 Thursday 7,8,9 IM2002 3 Half Department of Information Management

The course will cover the following areas:

1. Portfolio Theory:

a. Risk Aversion and Capital Allocation to Risky Assets

b. Optimal Risky Portfolios

c. Index Models

2. Equilibrium in Capital Markets:

a. The Capital Asset Pricing Model

b. Arbitrage Pricing Theory and Multifactor Models of Risk and Return

c. The Efficient Market Hypothesis

3. Fixed-Income Securities:

a. Bond Prices and Yields

b. Managing Bond Portfolios

4. Equity Valuation Models

5. Portfolio Performance Evaluation

This course intends to provide a basic understanding of modern investment theory and its application to investment management. When you finish this course, you should have a thorough understanding of security pricing and portfolio management. You will have basic theoretical skills enabling you to understand modern developments in investments and you will be familiar with investment practices. College of Management Main Campus *Restrict to graduate students. Yan-Shing Chen 40 Wednesday 2,3,4 Fin7021 3 Half Graduate Institute of Finance http://www.management.ntu.edu.tw/en/Fin

This course is designed for MBA students who haven’t taken Financial Management previously. This restriction does not apply to undergraduate or exchange students who would like to register the class.

This MBA course is aimed to provide essential financial management, corporate finance and investment knowledge. Students may learn capital budgeting, valuation, risk, return, CAPM, efficient market hypothesis and corporate decisions on leverage and payout. College of Management Main Campus *Students are expected to have basic and advanced financial management knowledge. Ching-Hung Chang,Yen-Cheng Chang 70 Thursday 2,3,4 Fin7023 3 Half Graduate Institute of Business Administration http://www.management.ntu.edu.tw/en/Fin

This course is to teach introductory econometrics to the 1st-year finance postgraduates. The text that will be covered in this course is data- and problem-driven, giving students the skills to estimate and interpret models, whilst having an intuitive grasp of the underlying theoretical concepts. This course will cover important modern topics such as time-series forecasting, volatility modeling, switching models and simulation methods. After completing the course students should:
・Understand the important methods and models for the analysis of financial data,
・Be able to plan and execute a project in empirical finance, and
・Have the fundamental knowledge to learn more advanced econometric methods. College of Management Main Campus *Restrict to graduate students. Yanzhi Wang 70 Thursday 2,3,4 Fin7047 3 Half Graduate Institute of Finance http://www.management.ntu.edu.tw/en/Fin

Microbial populations are a key component of terrestrial and aquatic ecosystems and are responsible for mediating a number of important functions, including nutrient cycling and biogeochemical transformations. Molecular biology tools now allow us to describe the diversity and structure of microbial communities in natural systems, and relate these to environmental drivers and ecosystem function.

Course Outline

1.Nucleic acid recovery from environmental samples

2.Prokaryotic systematics:

3.DNA fingerprinting of microbial communities

4.Molecular typing of environmental isolates

5.Expression analysis of functional genes

6.Quantification of environmental microbes

7.Microbial ecology and genomics

8.Molecular detection of uncultured microorganisms

9.Bioremediation

10.Bioinformatics and web resources for phylogenetic analyses The goal of this course is to let students acquire knowledge of the diverse roles that microorganisms play in biological transformations in our environment. College of Bio-Resources & Agriculture *Restrict to graduate students. Chi-Te Liu 10 Wednesday 6,7,8 Biot7005 3 Half Institute of Biotechnology http://www.iob.ntu.edu.tw/main.php?lang=en&Trad2Simp=n

The course provides the students with a solid grasp of the assumptions and logic inherent in the accounting techniques, their implications and their potential economic consequences. This course is intended primarily as the fundamental of a sequence of courses for accounting and finance majors. This course equips a student to be not only a preparer of financial reporting but also an insightful user of accounting information. By taking this course, students are expected to:
1. Have solid grasp of accounting principles, techniques, and procedures, the assumptions and logic inherent in these principles and procedures, and how financial statements are assembled.
2. Understand how a company’s financial position and operating performance are measured and reported.
3. Understand the language of business and the role of accounting in business decision making and security markets.
4. Understand the ways that enterprises transact, their methods of financing and investing, and how to read and analyze financial statements, among other things.
5. Obtain some perspectives from the real world.
College of Management Main Campus *Majors-only (including minor and double major students).
*Restrict to freshmen. Stanley Y. Chang 65 Tuesday 7,8,9 Thursday 5,6 MGT1003 3 Full Department of Business Administration-Division of Business Management,
Department of Business Administration-Division of Itechnology Management http://www.management.ntu.edu.tw/

Required Topics:

1.Introduction of Accounting: users and uses of accounting information, accounting principles and assumptions, accounting equations, overview of financial statements, etc.

2.Accounting cycle

3.Internal Control

4.Cash

5.Inventories

6.Receivables

7.Payroll Accounting

8.Plant assets and intangible assets

9.Liabilities

10.Time value of money

11.Provisions and contingent liabilities

12.Corporations (Equity)

13.Investments

14.Statement of cash flows

15.Financial statement analysis

Optional Topics:

1.Accounting for partnerships

2.Lease liabilities

3.Subsidiary ledgers and special journals

This course is intended primarily as the fundamental of a sequence of courses for accounting and finance majors. This course equips a student to be not only a preparer of financial reporting but also an insightful user of accounting information. By taking this course, students are expected to:

1.Have solid grasp of accounting principles, techniques, and procedures, the assumptions and logic inherent in these principles and procedures, and how financial statements are assembled.

2.Understand how a company’s financial position and operating performance are measured and reported.

3.Understand the language of business and the role of accounting in business decision making and security markets.

4.Understand the ways that enterprises transact, their methods of financing and investing, and how to read and analyze financial statements, among other things.

5.Obtain some perspectives from the real world. College of Management Main Campus *Majors-only (including minor and double major students). Stanley Y. Chang 75 Wednesday 7,8,9 Friday 789 MGT1001 3 Full Department of Accounting http://www.management.ntu.edu.tw/

This undergraduate course is aimed to provide essential statistics and its application. The first semester (Statistics I) covers summary statistics, distribution and data, probability, parametric distribution, sampling, estimation and statistical inference. The second semester (Statistics II) introduces regression analysis, AONVA, nonparametric method, logistic regression and time series analysis. Students are also expected to use basic statistics software, at least excel, to analyze the statistical issue. Students are expected to have basic Statistic knowledge. College of Management Main Campus Kuo Chia Wei 65 Thursday 2,3,4 Friday 5,6 MGT2001 3 Full Department of Business Administration-Division of Business Management,
Department of Business Administration-Division of Itechnology Management http://www.management.ntu.edu.tw/

This course tries to integrate technological strategy and business strategy and aims at creating new business opportunities through technological innovation and applications. The aim of the course is to develop an understanding on issues and/or methods for managing technological innovation as a strategic source of the firm. The course will discuss the process, risks, and rewards of technological innovation and its impact on industrial development and changes. The topics covered include: technological innovation strategy, service innovation, technology transfer, high-tech industry development and entrepreneur, network and collaboration, technology evolution, R &D management, technology policy, etc. College of Management Main Campus Bou-Wen Lin 60 Tuesday 7,8,9 BA3003 3 Half Department of Business Administration-Division of Itechnology Management http://www.management.ntu.edu.tw/en/BA

The course provides the students with a solid grasp of the assumptions and logic inherent in the accounting techniques, their implications and their potential economic consequences. The objective of this course is to provide prospective users of financial statements with a thorough understanding of the accounting fundamentals as effective financing and investment decision-makers. College of Management Main Campus *Majors-only (including minor and double major students).
*Restrict to freshmen. Lin-Hui Yu 130 Wednesday 2,3,4 Friday 8,9,X Acc1003 3 Full Department of Economics http://www.management.ntu.edu.tw/en/Acc

The key contemporary issues in international agricultural development _ including food security, food safety, poverty reduction, climate change, greenhouse gas (GHG) emissions, the effects of the financial crisis on agricultural development, food crises and food aid etc.

The agriculture for development highlights two major regional challenges, which are sub-Saharan Africa and South Asia. Agricultural productivity growth is vital for stimulating growth in other parts of the economy, but accelerated growth requires a sharp productivity increase in small holder farming combined with more effective support to the millions coping as subsistence farmers, many of them in remote areas.

The success will also depend on concerted action by the international development community to confront the challenges ahead. We must level the playing field in goods, such as technologies for tropical food staples; help developing countries address climate change; and overcome looming health pandemics for plants, animals, and humans. This course on agricultural development aims to teach students to understand trends in international agricultural development. College of Bio-Resources & Agriculture Main Campus *Restrict to students in International Master’s Program of Agricultural Economics. Pai-Po Lee 20 Thursday A,B,C AGEC7088 3 Half Graduate Institute of Agricultural Economics http://www.agec.ntu.edu.tw/main.php?lang=en&Trad2Simp=n